Tuesday, April 3, 2012

Back to basics with New Generals SS12

New Generals is a fantastic line of kids basics from Denmark. New Generals is all about being ethical, innovative and cool at the same time, something they have called "ethicool". Their Spring Summer 2012 collection is very edgy with lots of black and quirky detailing, high cuffed leggings and amazing graphics. And I love this campaign, this is a very inspiring brand!