Here is another great kids label coming from Scandinavia... The cold weather is clearly making people very creative!!! The Brand, based In Sweden, is a family business. This very edgy kids range is designed and owned by Mr and Mrs Brandstrom, hence its fabulous name! Their motto is absolutely inspiring " Here at the BRAND we genuinely hope that all our products inspire you to shape and mould your own styles. Styles that ultimately will strengthen the love and connection in your family. It´s what it´s all about!". I really believe that we you create something out of love and passion, you can't go wrong. Their collection for this spring/summer is utterly cool with plenty of nautical stripes, skinny jeans and great tees!!!Check it out: http://www.thebrand.se
Sunday, June 24, 2012
WTWKA: How did your love of photography begin?
I think I've always loved photography, since I was a child. My parents bought me a plastic camera , I brought it with me at every holidays. I also loved to dig through my grandmother's old trunks every time we visited her, they were always full of very old family photos. I really loved that.
Then in high school, I discovered the magic of the darkroom and everything really started.
WTWKA: Who inspires you?
In my life my daughter inspires me so much. In Photography I 'm really inspired by Masao Yamamoto, Sarah moon , Sally mann, Paolo Roversi, Guy Bourdin and many more.
WTWKA: You have done a lot of work for Papier Mache, how did this collaboration come about?
I wrote to them 2 years ago, and they give me the chance to do a story for them, they were the first ...Since then I have shot a lot for them, I love working with them, they are so great.
Thanks to them I met really great people like Deborah Sfez.
WTWKA: What is an ideal day for you?
Being in the present moment ( not so easy ), being surrounded by nature, preferably on a trip far far away with people I love the most. Also when I'm sooting something personal. Whenever I am able to be creative it's a great day too.
WTWKA: What was the last song you danced to?
I think it was Diana Ross and The Supreme.
Thank you so much Melanie!!!
Visit Melanie's site to view more of her work: http://www.melanierodriguez.eu
Thursday, June 21, 2012
Sunday, June 17, 2012
Thursday, June 14, 2012
Some of my favourite brands will be there: Franky Grow, Talc, The Brand, Atsuyo Et Akiko and many more.
Dates 7th to 9th of July, for more info go onto their website:
Thursday, June 7, 2012
Wednesday, June 6, 2012
Friday, June 1, 2012
Chinche has been one of my favourite kids brand since I first layed eyes on it! I remember thinking that it was just so cool that somewhere out in the world, some very creative people were designing such cool clothes for kids. It was liberating to think that brands like these could be successful in a world where baby pink and baby blue dominated for far too long!
Interviewing Chinche is a real treat for me!!!!
WWKA: When did you start Chinche?
In early 2007 we came up with the idea of creating the Brand and in July of that year we went out with our first collection.
WWKA:And what inspired you to do it?
The birth of our son , he inspired us in a lot of aspects!
WWKA; What do you love the most about designing clothes for kids?
The ability to dream without limits! The collections becomes very demanding as well as fun!
WWKA; I love how edgy Chinche is and the fact you use black a lot in your collections. Where do you get your inspiration from?
The black colour is a primary colour in the composition of the collections, it's not commonly used in kids fashion and works very well to convey the character of the brand.
WWKA: Any big plans for 2012 for Chinche?
Some of our first plans are related to growing sales, improving the production etc... Our first aim is always to keep the essence of Chinche, to believe and have blind faith in what we do.
WWKA: What's a perfect day in your life?A day of leisure with my family, enjoy the sun, sunsets, laughter... the simple moments are of best value!
Chinche, thank you so much for taking the time to do this interview, you rock!